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American Needle pt. 3: "I Got Yer 'Single Entity' Right Here!"

(For more extensive background info on this case, see here and here.  No, really, go ahead and read those.  We'll all sit here and wait while YOU catch up.  Everyone is on YOUR schedule, I guess.)

On Monday, the Supreme Court handed down its decision in American Needle, Inc. v. National Football League, et. al, 560 U.S. ___ (2010).  In that decision, a unanimous court reversed the Seventh Circuit decision that had found the NFL to be a "single entity" for purposes of anti-trust law, and it remanded the case to the Seventh Circuit for further proceedings on the remaining issues.

After the jump, we'll take a look at the decision, see how it compares with what we (read: I) thought a few months ago, and probably make fun of some other people along the way.  It'll be fun, I promise.

Star-divide

Back in January, I attempted to summarize the single-entity argument being made by the NFL:

It is probably an understatement to say that courts have had a hard time uniformly applying antitrust laws to professional sports leagues.  In 1922, Major League Baseball was granted a blanket exemption to antitrust laws (which was scaled back slightly by the Curt Flood Act of 1998, at least vis-a-vis employment rights of baseball players).  Both the NFL and NBA subsequently sought the same exemption, only to see the Court rule that the exemption (a) probably wouldn't have been granted to baseball if they could do it all over again and (b) regardless, the exemption applied only to MLB.  (For a relevant NFL case, see Radovich v. NFL, 352 U.S. 445 (1957).)

However, because they have recognized that NFL teams (and other pro sports teams) have a unique relationship with one another -- one team cannot stage its own games, for example -- courts have refused to find every agreement between teams per se illegal, even where the agreements would likely be illegal under antitrust laws if they were made in a different industry.  Instead, courts have focused on whether an agreement is, in fact, an unreasonable restraint on competition.

[***]

Perhaps emboldened by the Seventh Circuit's ruling in Chicago Professional Sports Limited Partnership v. NBA, in American Needle (Bulls II), the NFL latched on to the unique relationship between teams, arguing that no team "can produce even a single unit of production—one football game—on its own; only through their collective actions can the member clubs produce the full season of games, including the playoff and Super Bowl games, that make NFL Football a unique and valuable product."  Thus, the argument goes, no single team has a tangible economic value outside the confines of its place in the league as a whole, and the league must therefore be seen as a single entity. 

In rejecting the NFL's arguments, the unanimous opinion said, basically, five things:

  1. Section 1 of the Sherman Antitrust Act treats concerted action (i.e., 32 teams in an agreement) more strictly than unilateral action (i.e., NFL as a single entity).

  2. There is no hard and fast test that the Court will apply to determine whether something is a concerted action; they have found concerted action in previous cases even where the company in question was a legal single entity where the entity was really just a front for competitors working jointly.

  3. What is important, then, is not whether the NFL is a single entity in some broad we-can't-play-games-by-ourselves sense, but whether the agreement re: licensing agreements for apparel joins together "separate economic actors pursuing separate economic interests" to the extent that it "deprives the marketplace of independent centers of decisionmaking."

  4. While the 32 teams may, at times, have common interests that are represented by the NFLP, they remain competitors with different leaders, different business models, different decisionmakers, etc.  Therefore, actions by the NFLP to license the teams' separately owned intellectual property are concerted actions under the meaning of Section 1 just as they would be if the 32 teams took the action as a group.

  5. The NFL obviously has to have cooperation among the teams to a certain extent to play games and to generally promote the league, so some restraints on trade might be necessary, in which case courts should apply the Rule of Reason.  In this case, however, section 1 applies.

SO...yeah.  What does this holding actually mean?  Not much other than the Seventh Circuit now has to decide whether the NFLP licensing agreement with Reebok unreasonably restrains trade.  The NFL "lost" this decision, but only in the sense that they didn't get to keep the sweet, sweet single-entity status that they have coveted for so long.  It is still possible that the Seventh Circuit will decide that the agreement with Reebok is fine (though I would say that is unlikely).

Had the court not included the caveat in #5 above, this ruling would be far more important, as it would more directly apply to the current CBA stuff.  Quoting myself again:

The class action settlement agreement in White v. National Football League addressed the application of the nonstatutory labor exemption. In the event that a majority of the players choose union representation and the NFL and the players' union execute a CBA embodying terms of the settlement agreement, the labor exemption would cover those terms. After CBA expiration, the settlement agreement prohibits asserting claims of antitrust violations until after the parties have either bargained to impasse or six months have elapsed since expiration of a CBA, whichever is later. At that time, "the Parties shall be free to make any available argument that any provision or practice authorized by this Agreement . . . is or is not then entitled to any labor exemption." (emphasis added)

This provision basically imposes general principles of contract law in an effort to settle the otherwise confusing issue of when the protections of the nonstatutory exemption cease. The labor exemption provision essentially delays -- either for six months or until the parties reach impasse -- the need to raise the issue of the exemption's proper length. During this period, presumably the parties may be able to resolve their differences on their own.

Translation: If the CBA expires and a new one is not reached within six months, if the negotiations fall apart, the league becomes theoretically vulnerable to antitrust lawsuits.  There is also an issue of labor laws allowing the NFL to set new payscales, etc., on their own if they claim impasse prior to the six-month deadline, but that's a whole separate can of worms.

So, without #5, the odds of the NFL being able to claim single-entity status and completely avoid antitrust liability in the event of a negotiations breakdown would be nil. Instead, we get the hedging language, which at least leaves open a possibility that the NFL still be able to avoid such liability by claiming that this was one of the areas where the "NFL obviously has to have cooperation among the teams." It's a weak argument, no doubt, but weaker arguments have won in the past. And, with Stevens leaving the Court, one of the stronger pro-player votes leaves with him.

So, to summarize: Court says, "No, you're not a single entity. Go back and try again." Ruling has only minimal impact on the CBA issue down the road. The End?

Comment 18 comments  |  6 recs  | 

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hmmm

If I wanted to learn something while I was hanging out on the Interwebz not doing my job… I’d be doing my job.

/just kidding… I’m just stunned someone told the NFL “no”. Roger Goodell will now give the U.S. Supreme Court a 4 game suspension.

by grungedave on May 26, 2010 2:08 PM CDT reply actions   2 recs

Quoting myself again:

Slightly shorter MDC: I LOVE ME!

Very nice. The End? Yeah, I don’t think so.

A Texans fan. Really. No, I'm not kidding.
http://www.battleredblog.com

by bigfatdrunk on May 26, 2010 2:41 PM CDT reply actions  

I need to read this a several dozen times to start to understand it

Last time we touched on player salary control based on year’s of service. I thought it wouldn’t happen, perhaps not for the right reasons, but tell me what you think about how this ruling will affect efforts to do that. I guess what I am talking about is putting stricter controls on the higher 1st round draft picks and how they go into their rookie season having never played a down and making more money than established players.

Besides other factors, how does this ruling effect that?

I suppose if all of the stars, moons and planets align it could be possible, but what are the chances of that?

by Rip Jersey on May 26, 2010 4:43 PM CDT reply actions  

Okay

That must be part of what you call a whole separate can of worms…and if it is something the NFLPA objects to, then there may be an impasse?

I suppose if all of the stars, moons and planets align it could be possible, but what are the chances of that?

by Rip Jersey on May 26, 2010 4:53 PM CDT up reply actions  

Hello? Hello, MDC?

Where’d he go?

I suppose if all of the stars, moons and planets align it could be possible, but what are the chances of that?

by Rip Jersey on May 27, 2010 10:34 AM CDT up reply actions  

Any idea on how this came out as a unanimous ruling?

IIRC, you thought the scalia/thomas/roberts/alito block would back the NFL, which certainly seemed like a reasonable guess.

by killtacular on May 26, 2010 7:18 PM CDT reply actions  

oh also

I’m assuming this means the case moves to discovery. Is there any chance American Needle will be able to obtain info on the financial breakdowns for each time, and that this info might come out to the public (I think, right now, this is only the case for the Packers)?

by killtacular on May 26, 2010 7:25 PM CDT up reply actions  

Because the court saw through the NFL

The NFL’s legal argument for why it should be considered a single entity was really rather weak. It’s extremely difficult to look at the NFL and say “yes that is one giant corporation with a single purpose.” Even the most pro-business justices (hi Roberts!) would have a tough time justifying this position.

Instead they just hedged their bets like SCOTUS always does when it’s a tough case they don’t really want to decide.

by DisplacedTexan on May 27, 2010 8:46 AM CDT up reply actions  

guh

“financial breakdowns for each team”

by killtacular on May 26, 2010 10:59 PM CDT reply actions  

7th Circuit

Why do you think the 7th circuit wont uphold the contract? They agreed with the single principle idea in the first place and got us into this mess. It’s obviously a pro-business circuit, so I would imagine they’ll uphold the contract with Reebok. I’d actually be surprised if that contract gets struck down… and if it does, that’s a rather big deal. The NFL and Reebok have been BFF for a while, and I feel like that would have a trickle down effect to such ridiculous stuff like coaches having to wear Reebok apparel, etc etc.

by DisplacedTexan on May 27, 2010 8:48 AM CDT reply actions  

I can't imagine

They’d do that- if only because it would assure that there would be another appeal, and possibly another reversal. I suspect they want to avoid that. If I were their clerks, I’d put together a completely non-controversial, unenlightening one page opinion to the effect of "In accordance with the opinion in American Ealge [insert no contract language, in as concise and uninformative manner as possible]. Courts will always punt if they can- and the Supreme Court is giving them an out.

by JimboTexan on May 27, 2010 9:43 AM CDT up reply actions  

Only because...

their reason for upholding it was almost entirely based on the incorrect Copperweld analysis. I’m just struggling to see how the NFL can pigeonhole the Reebok contract into one of those areas where “coordinated activity is needed” despite its effect on trade.

"MDC: Droppin' knowledge like a librarian with Parkinson's." --Jonathan Loesche

by MDC on May 27, 2010 10:50 AM CDT up reply actions  

Theoretically...

Wouldn’t a ruling like that open up the NFL to a massive amount of law suits regarding it’s agreements with various companies? Coke could then come in and sue and say the NFL’s exclusive rights with Pepsi are a violation as well.

I’m actually very curious to see what the 7th Circuit does.

by DisplacedTexan on May 27, 2010 12:05 PM CDT up reply actions  

Re: Coke/Pepsi

The Pepsi deal just touts “the NFL” generally, doesn’t it? I mean, are there team-specific Pepsi ads or Pepsi cans that use specific team logos? I get the feeling that deal is between Pepsi and NFLP in the capacity where NFLP really makes sense.

"MDC: Droppin' knowledge like a librarian with Parkinson's." --Jonathan Loesche

by MDC on May 27, 2010 2:28 PM CDT up reply actions  

Cowboy Jones

Got in trouble when he tried to sell Coke at his new stadium. Wouldn’t the stadium and it’s operation constitute something that falls under the specific business model of the individual franchise? But the NFL blocked him from selling Coke because of the league deal with Pepsi. It seems to be more or less the same thing to me.

by DisplacedTexan on May 27, 2010 4:18 PM CDT up reply actions  

Jones and Pepsi

Wasn’t Jerrah the first one to usher in this new era of bloated sponsorship and advertising by inking an exclusive, team-only deal with Pepsi back in the late 90s? I seem to remember that being a huge deal at the time, as it wasn’t approved by the NFL, yet Jerrah did it anyway.

Looking forward to a day when being a Texans fan doesn't mean that April is the highlight of my season...

by Tim on May 27, 2010 8:44 PM CDT up reply actions  

There is no room

for smart people in teh interwebz.

Brad Wells said so.

by Jordann on May 28, 2010 1:12 AM CDT reply actions  

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