With the launch of Disney+ earlier this week, featuring what essentially amounts to a Star Wars channel inside the new streaming service, which just debuted the hit new TV series, “The Mandalorian”, the wave of galactic-level hype rose to a fever pitch.
Soon thereafter, “Star Wars Jedi: Fallen Order,” one of the most anticipated video games of 2019, hit store shelves and digital download queues.
Finally, with the “last” preview for the final installment in the original movie saga, “The Rise of Skywalker,” it certainly seems like Disney is pulling out all the stops to raise Star Wars hype to an all new high.
And what could be more “Star Wars” than a multi-million dollar hype campaign built around further cementing the sci-fi pantheon in the annals of human pop culture? It was George Lucas, after all, who (allegedly) worked the first ever Hollywood deal leaving merchandise rights in the hands of the creator instead of handing them over to the movie studio. When he worked that deal, people laughed at him. Odds are those who did wish they’d held their snickers in check.
What’s really crazy is that despite the millions spent on hyping an entire universe, millions upon millions made in ticket sales, merchandising, licensing and beyond, there’s still a significant portion of the billions of people on Earth who have never virtually traveled to a galaxy far, far away.
Disney, one of the largest organizations ever created to get people’s attention, can’t get everyone to take a look. Somewhere in there is a riddle of the human experience, but it’ll take a far smarter person than me to figure that out.
Either way, if you haven’t seen them and don’t want to be left out, here’s a quick rundown:
If you just don’t care, that’s okay too. It’s Saturday night and going off topic is all right. No need to keep the conversation to the Texans in this thread.
Make yourselves at home, whether that’s in this galaxy or any other.