Today it was reported that the Texans have fired their Vice President of Communications, Amy Palcic, for not being a “culture fit”.
Texans fired VP of Communications Amy Palcic, telling her she no longer was "a cultural fit", per sources. Palcic was the first and only woman to have full PR responsibilities for an NFL team. She was the winner of the 2017 Rozelle Award for best PR staff. She is widely respected— Adam Schefter (@AdamSchefter) November 11, 2020
Aaron Wilson reported it was Jamey Rootes who made the call, which is a strange way to ensure Jack Easterby isn’t blamed for this decision.
Texans team president Jamey Rootes fired Amy Palcic from her post as vice president of communications. Rootes oversees the public relations department: https://t.co/SRZBliv3K6— Aaron Wilson (@AaronWilson_NFL) November 11, 2020
This is one of those little things, but little things are super important. That the Texans fired the “first and only woman to have full PR responsibilities for an NFL team” is not a good look. Additionally, that she won the 2017 Rozelle Award for the best PR staff means fitting into the Texans’ culture means not winning, I guess.
It seems like the people who should know believe that Palcic was not only good at her job, but she is widely considered to be one of the best in the NFL at what she does.
This is a stunning move.— Peter King (@peter_king) November 11, 2020
Stunning.@amypalcic is one of the best media-relations people I’ve met in my 36 years covering the NFL. Top 5. https://t.co/x6U3nA5nn5
This is crap. @amypalcic deserved better. Between Palcic and her predecessor @kevincooper44, #Texans don’t seem to understand what a good head of PR is. She was absolutely aces throughout Hurricane Harvey, too - when the org really needed it. https://t.co/ojzIqtt8fG— Charles Robinson (@CharlesRobinson) November 11, 2020
If Amy Palcic isn’t a “cultural fit,” then the Texans’ culture is absolutely rancid. https://t.co/wYzqfblXe7— Jeff Darlington (@JeffDarlington) November 11, 2020
The Texans have turned into one of the worst organizations in football since Bob McNair died. @amypalcic was the best. She certainly was too good for what the Texans deserve. https://t.co/WHByVtvl9j— Charean Williams (@NFLCharean) November 11, 2020
What, was @amypalcic too good at her job for his taste? Amy is certainly one of the best PR chiefs in the NFL. Another team will be lucky to get her and the Texans look more poorly run than ever. https://t.co/FjUBbpQTtK— Judy Battista (@judybattista) November 11, 2020
For a team like the Texans, who had to deal with over six years of “Tough, Smart, and Dependable” (TM) being more important than actually being good at football, this move feels like trash. Even with Bill O’Brien finally gone, this organization continues to be a veritable clown car of incompetence. It’s way beyond time for the McNairs to sell the team in the best interest of Houston Texans football.